Pandora outsourced their customer service and support functions to a third-party provider in order to improve the speed and quality of their customer service, as well as to reduce costs. By outsourcing these tasks, Pandora was able to focus on growing their business and expanding their offerings, while the outsourcing provider handled the day-to-day customer service and support functions. This helped to improve customer satisfaction and retention, and also allowed Pandora to scale their operations more efficiently.
